Our responsibility is to design the way we live to create the greatest beauty humanly possible - in a way that sustains the ecology that sustains us. When we fail to design our way of life, we see the results in the destruction of our natural ecosystems. Where we fail to design we design to fail. We discovered that we live a designed life - where the design of our experience is good we have a good life, where it’s bad we have a bad life.
MASSIVE CHANGE INETWORK SERIES
By defining the opportunity as a series of design economies - the regions of our life experience that are being designed or redesigned - and thinking of these zones of design practice as systems of exchange where massive amounts of new value is being created, we were able to change the language of design, and show people a road map to new design possibilities for great impact and opportunity. Massive Change radically expanded that thinking and for the first time drew a map of the new landscape of design. Historically, design is so new that defining what design is and what it is capable of, and most importantly what it could become if we combine the right capacities in a studio practice is still an open question.
Through those projects I was in a continuous process of questioning and learning and redefining design. My first collaboration with Zone on the Contemporary City S,M,L,XL Life Style and Massive Change are all Context Projects. Every five to seven years I would produce what I now call a “Context Project,” a project that explored and articulated the evolving, dynamic context of design.
MASSIVE CHANGE INETWORK HOW TO
In retrospect I realize that I was trying to articulate the changing context of design in order to know how to contribute the best that I could offer. Early on, I began to do my own research projects, studying cities, cinema, architecture, and imaging technologies and searching for the historical foundations of design. I have always been interested in the changing world around me - always trying to figure out how I could fit in and how I might contribute in some way. When did the latter view evolve in your life, and was it the result of a specific project or series of projects?
You’ve enjoyed significant moments of clarity that have guided your career, from the epiphany at age 15 that you wanted to go to art school to your understanding that design can save the world.
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